Let’s talk a little more about coffee, shall we?
In part 1 of this blog, I extensively ranted about the disgusting sludge called coffee at Starbucks. Do any of you buy Starbucks coffee and make it at home? Whenever I buy any quality brand coffee, I tend to buy the whole beans and grind them at home..it gives me, and I am sure you as well, the delusion that the coffee is fresher and will taste better. I’m not sure if that is true, but there is a trend that I have noticed when purchasing coffee beans for home consumption.
Starbucks’, along with Peats’ and many other brands, coffee beans tend to look oily and shiny. Especially with beans that are dark or extra roasted..why is that? And when you brew the coffee, there seems to be an oil slick ON the top of the coffee. Do you know why that is? Because the beans are OVER ROASTED!!
Now let’s look at this logically….would you over cook a roast? When making toast, do you toast the bread to the point that it is almost black? Of course you wouldn’t, so why would over roast and practically burn the coffee beans? I’ll tell you why…..Because it is easier to burn the beans and have exactly the same charred flavor than to bother with different tastes in different stores. Starbucks and Peats (among many other coffee chains) seem more concerned with quantity, rather than quality. I went to a Starbucks in Osaka, Japan in 2002 and the coffee tasted EXACTLY like the coffee at a Starbucks in New York. Now..while some of you may like “consistency”, if I am in another country, I don’t want to taste things exactly the same as they are in the USA. It’s a simply STUPID idea. I want to taste the DIFFERENCES!!
Enough about Starbucks…I could on and on because I simply despise what they have done to the coffee industry and how they have ruined so many peoples’ pallets. Funny that….many Americans prefer the taste of burned, over roasted coffee….hmmmm…what does that tell you about their pallets? Hmmmm……? And please DON’T make any remarks about the fact that it is “Dark Roasted” coffee..IT IS NOT! NOT! NOT! I drink dark roasted coffee all the time and it tastes nothing like Starbucks. IT IS BURNED!!
I was fortunate to have a date last week….yes, it does happen once in a while, and we decided to take a stroll in the Rockridge section of Oakland, Ca. While strolling, we happened upon a small coffee shop, The Bica Coffeehouse, and my date suggested that we stop in for a coffee, giving us the opportunity to sit, sip and people watch. It is a small coffee house, several people sitting in the windows, working on their laptops and sipping their coffees. As stated previously, I am not big on coffee that isn’t coffee..no flavors, no mocha, bla bla bla. But I do love a cup of Cappuccino. I mean, really..I’m Italian..all Italians are supposed drink espresso and Cappuccino!!
So, I ordered a Cappuccino…for $3.50..ISH! With, only one person working behind the counter, it seemed like it took forever for him to finish making the coffees. While I was waiting, I had time to chat with my date a bit more and took a phone call. Finally..the coffee was done. We sat at a table outside the shop, proceeded to people watch and sip our coffee. First sip…a lot of foam and very little coffee. Second sip, coffee…and much to my surprise, the coffee was delicious. I was expecting the typical, hippie over-roasted, oil-slick laded burned beyond belief coffee that is so popular among uneducated pallets these day. But much to my surprise, the flavor of this Cappuccino was amazing! Smooth, yet bold with no burned coffee bean taste, the proportion of milk to espresso was perfect and served at just the right temperature that you didn’t burn the inside of your mouth when sipping. Truly worth the $3.50. I recommend a visit to this lovely little coffee house. You can find them at www.bicacoffeehouse.com It’s not much of a site, but you can get their address there. And also, don’t forget to visit my friend Joe at The Celtic Coffee Company in San Francisco for a really lovely cup of coffee. www.celticcoffeecompany.com
Now..I know I’ll get a lot of comments about my favorite place to buy coffee, in California. But since most people here have C.U.P.S. (California Uneducated Palate Syndrome) and buy their morning coffee at those places mentioned above that I shan’t mention again, I have been forced to find a decent cup of morning coffee. I happened to have a craving one morning for an Egg McMuffin..yes, on occasion, I do crave a greasy, calorie-filled breakfast sandwich. So while ordering, I thought that I would give McDonald’s coffee a try. Much to my surprise, it was delicious! Smooth, not burned, tasty and the server made my coffee exactly the way I like it. I was impressed! McDonald’s has also jumped on the coffee band wagon, making all sorts of crazy coffee combinations, to satisfy the ridiculous trend of coffee drinks that so many people crave these days. (And that are also making people FATTER than they already are). So they are buying better quality coffee than they used to. I will give McDonald’s kudos on their coffee for two reasons..it tastes like coffee AND it is NOT consistent, depending on where you are in the country. McDonald’s uses coffee from more local sources than just over roasting their beans to taste the same in each location, giving you the opportunity to enjoy the subtle taste differences. But no matter which McDonald’s I visit, the coffee is always delicious. And I am happy to say, that I have converted some doubting Thomases. Even Dunkin Donuts, the best coffee in the world, uses beans from different coffee suppliers, depending on location. Quality is always better than quantity, in my book.
So..what have we learned? Over roasted burned coffee beans, when brewed, makes a brown liquid that should be poured into your crankshaft. Properly roasted coffee beans, when brewed, make coffee the way it should be made! If you like those places that burn their coffee..well, that’s your loss, but I dare anyone to justify why it is ok to burn the coffee beans! If you really do, come on over to my place, and I’ll burn a meal for you.
Until next time…buon appetito!
Posted by John D